635%
Pipeline growth
£350k
Innovate UK grant
28.6%
Ad conversion rate
4
Farm pilots in 2 weeks
- • Contributed to winning £350k Innovate UK funding (4% success rate)
- • Led strategic pivot after market disruption — secured 4 farm pilots in 2 weeks
- • Reduced user drop-off from 70% to 33% through UX improvements
- • Meta Ads: £0.32 cost per result, 28.6% conversion rate